Client Intake, Package Checkout & Front-End Sales for Fitness Facilities

Turn fitness facility traffic into high-ticket clients— without hiring another salesperson.

Personal Trainer City installs the entire front end of your personal training sales process: a simple client diagnostic, automated package checkout, and zero-friction booking.

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$0/month$0 setup30% only when you sell

Client diagnostic: 60 sec
Monthly fee: $0
Setup fee: $0
Only when a package sells: 30%

What your team receives

One 60-second intake. A brief today. A renewal at Day 50.

While the client reads their initial blueprint, your coach gets a tailored sales brief before shaking hands — and the system clocks Day 50 for the renewal.

Sarah M., 38

Goal: Fat Loss & Strength

Emailed instantly

Readiness

Solid starting point

50 / 100

Nutrition

Strong foundation

76 / 100

Program teaser

Metabolic conditioning with sustainable nutrition framework

3-4 sessions per weekModerate-to-high intensity intervals

Primary habit recommendations

Reinforce current habits — pair performance goals with simple, repeatable meal templates.
Great foundation — we will keep it simple and consistent.

General education only — not medical nutrition therapy.

Consultation ready

Coach brief attached

Coach Sales Brief

What to say, what to avoid, what to sell

2-min prep

Primary obstacles

High sedentary load (9+ hours sitting daily)
Elevated allostatic load — recovery capacity may be reduced
History of lower back discomfort — avoid loaded spinal flexion initially

Auto-written opening line

“Ask how much of their day is seated and whether they feel lower-body tightness — hip mobility is a fast, visible win we can train immediately”

Recommended package

3-4 sessions per week · Metabolic conditioning with sustainable nutrition framework

Auto-sized to their answers — moderate-to-high intensity intervals intensity

6 objection scripts5-step consult agenda

Want to feel the 60 seconds yourself?

Run the real diagnostic on a live facility funnel

No sign-up required.

HOW IT HELPS

Before the session. Across your team. Before renewal.

A complete floor system that runs without apps, logins, or CRM changes.

The brief

Pre-Consult AI Sales Brief

The brief is in the shared inbox before the consultation, not after
Talking points, red flags, and a program recommendation — plus a Fitness Blueprint for the client

The recap

Weekly Director Recap

Every consult outcome logged with one tap: sold, showed but no sale, or no-show.
Friday director digest tracks close rates, floor volume, and trainer momentum.

The renewal

Renewal Check-In

The check-in goes out automatically 50 days after the sale
A renewal brief for the coach, then one reminder if the client goes quiet

Your brand, end to end

Your logo, color, and facility name on the assessment, the brief, and every client email.

Unlimited, with no seat math

Unlimited assessments and coaches. Point notifications at a shared inbox and everyone gets every lead.

Sits upstream of your stack

Mindbody, ABC Fitness, and your booking flow stay as they are. Nothing to migrate.

Every submission is scored by the same rules-based engine and the brief is always delivered — the optional AI layer adds a written summary on top, and is skipped if the model is unavailable. The model receives de-identified answer bands, scores, and flags — never a name, email, phone, or free text. The Nutrition Score is performance education, not medical nutrition therapy.

HOW IT WORKS

From first click to paid package in three steps.

One link starts the intake. The offer is presented with a secure checkout, and the booking is confirmed before the client leaves the conversation.

Before the gym floor

Step 01 · ~60 seconds

Diagnostic Assessment

Clients answer a few quick questions about goals and training history
Your trainers get instant insight into needs and motivation

In the conversation

Step 02 · ~90 seconds

Automated Package Checkout

Your recommended intro package is presented with a secure buy button
The client pays by card and is booked in immediately

On the calendar

Step 03 · Instant confirmation

Zero-Friction Booking

No more chasing people who say they will think about it
The sessions are confirmed and the first visit is locked in

Website & Bio Link
An always-on entry point for traffic you already have
New Member Onboarding
Ask before the first consultation, not after
Dead-Lead Reactivation
Re-open conversations that went quiet
In-Club QR Signage
Catch members who never book a consult

Partnership

Zero risk. We only get paid when you do.

No monthly fees, no setup fees, no long-term contract — a straight performance fee on completed intro-package checkouts.

Performance partnership

/ month

$0 setup. No monthly access fee. No contract.

Monthly fee: $0
Setup fee: $0
Performance fee: 30%

You pay 30% only when a package sells. That is a performance fee per completed intro package checkout — and nothing else.

You keep 70% of every intro package, plus 100% of your future memberships and renewals.

Worked example

A $129 intro package sells through your funnel. You keep $90.30; our fee is $38.70. Nothing is charged on the month, and nothing is owed on a consultation that does not convert.

Everything in the engine, from day one

Client diagnostic assessment — your own link plus a site embed
Automated package checkout with secure card payment
Stripe Connect onboarding so payouts land in your own account
Your funnel links, offers, prices and descriptions, edited by you
Branded intake, payment receipts and client confirmation emails
Coach sales brief before every consultation
Weekly director recap and live 7-day floor activity
Day-50 renewal check-in and renewal brief
Support from the team that built it

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What we never charge for: monthly access, setup, onboarding, per-coach seats, per-assessment caps, add-ons, or a cut of the memberships and renewals you close afterwards. Read the full commercial terms in thehelp centeror theterms of service.

FAQ

Frequently asked questions

Everything you need to know about the floor workflow, your existing software stack, and how the performance fee works.

Still have questions? Get in touch with our team.

The System & Floor Workflow

What exactly is this system?

An automated sales engine for personal training departments. A prospect completes a 60-second diagnostic from your link, then sees the intro package built for their goal with a secure buy button — so a ready client pays and books on the spot instead of waiting for a callback. Behind it, your coach receives a 1-page brief with the exact talking points, red flags, and the package to open with, built from the packages your club actually sells. Fifty days after a sale, the system checks in with the client automatically and puts a renewal brief in front of the coach, so the package is defended before it lapses.

Will my trainers actually use this?

Yes, because it asks nothing new of them. Coaches don’t log into a software portal, download an app, or update a CRM. The 1-page sales brief lands in the shared email inbox the moment the client finishes the intake, so it is waiting before the consultation starts. They glance at it, walk onto the floor prepared, and record the outcome — sold, showed but no sale, or no-show — with a single tap at the bottom of that same email.

Is the sales brief actually AI?

It uses a hybrid model. The intake runs through a structured scoring engine that flags exercise risks, schedule constraints, and package fit against the packages your club sells. When AI assistance is enabled, it turns those findings into talking points and conversation openers for the coach — it does not score the client or invent a flag. No prospect names, contact details, or free-form notes ever reach a model: it receives de-identified answer bands, scores, and flags only. If the model is unavailable, the complete brief still delivers from the rules-based template.

What happens after a prospect completes an assessment?

Three things happen at the same time:

The client: receives an automated, white-labeled confirmation with their preliminary Fitness Blueprint — movement readiness, readiness, and Nutrition scores.
The coach or director: receives the 1-page sales brief in the shared training inbox, with the recommended talking points and a one-tap outcome button.
The offer: is presented on the same screen — your recommended intro package with a secure buy button, so a ready client pays and books immediately instead of waiting on a callback.

How does the Weekly Director Recap work?

Every Friday, the fitness director or general manager receives an automated recap of the week on the floor: consultations submitted, packages sold, briefs still waiting on an outcome tap, and the renewal check-ins that came due. It is your department’s conversion velocity in one email — total visibility without chasing coaches for paper sheets or running a report. The same 7-day activity is live in the dashboard whenever you want it.

How does the renewal check-in work?

When a coach records a sale, an automated 50-day countdown starts. On day 50 the client receives a five-question progress check-in by email — about two minutes, with three of the answers pre-filled from the first assessment, so it is a couple of taps and no login. Once it comes back, your trainer receives an updated renewal brief: what changed since the assessment, what to say, and the exact renewal option to present — locking in continuity before the client lapses. If it has not come back by day 60, the team inbox gets one reminder, and then the sequence ends.

Integration & Operations

Does this replace Mindbody, ABC Fitness, or Mariana Tek?

No. Facility Pro operates upstream of your club management software. You keep your existing billing, member database, and scheduling tools untouched. Facility Pro handles the intake qualifying, the coach’s sales prep, and the renewal alerts — so fewer consultations walk out the door.

Can we use this with our current website and marketing?

Yes. You receive a dedicated, branded link and an embeddable widget that can be placed on your website, intro-offer landing pages, social bios, or in-club QR signage.

Is the Nutrition Score compliant with trainer scope of practice?

Yes. The nutrition section is general lifestyle and eating-habit guidance for training and recovery. It stays inside fitness scope of practice and never prescribes clinical medical nutrition therapy or meal plans. If a client flags a medical condition that affects nutrition, the blueprint and the coach’s brief both carry a referral prompt — keep the plan general and refer out to a registered dietitian or physician.

Do clients or trainers need an app?

No. Everything runs through mobile-responsive web browsers and standard email — the intake and the day-50 check-in on the client’s phone, the briefs and outcome taps in the coach’s inbox.

Partnership & Fees

What does it cost to run the system?

Nothing up front. There is no monthly fee, no setup fee, no onboarding fee and no contract. We charge a 30% performance fee on completed intro-package checkouts — that is the entire commercial relationship. A consultation that does not convert costs you nothing.

How does the 30% fee work in practice?

A $129 intro package sells through your funnel: our fee is $38.70 and you keep $90.30. Payment is taken by card at the moment of sale and the split happens automatically, so there is no invoice to reconcile and no month-end true-up.

Do you take a cut of ongoing memberships or renewals?

No. The fee applies to the intro package sold through your funnel. You keep 70% of that sale, and 100% of every membership, package and renewal you close afterwards — closed on the floor, months later, or years down the line. There is no revenue share beyond the intro checkout.

Where do the payments actually go?

Straight to you. Your facility is onboarded to its own Stripe account, the client pays by card, and the funds settle to your bank on your normal Stripe schedule. Our fee is deducted at the moment of the sale, so there is never a bill arriving separately from the money.

What do we need to get started?

Your facility name, the intro offers you sell (a name, price and session count each), and a Stripe account for payouts. Setup is a conversation, not a project: we build your funnel links and checkout with you, then you paste one link into your booking emails, site and front desk. Most facilities are live the same week.

Are there limits on coaches or consultations?

No. Unlimited client intakes, unlimited sales briefs, unlimited coach access — there are no per-seat fees and no lead caps. Point the notification email at a shared inbox and the whole team sees every brief.

How do we end the partnership?

Just ask. There is no notice period, no cancellation fee and nothing to buy out, because there is no subscription to cancel. We switch your funnel links off and delete the data on the schedule in our privacy policy; anything you already sold is yours.

Partner with us

Add a sales engine to your gym — without adding software costs.

We do not charge you monthly to use the system. You pay a 30% performance fee only when an intro package sells.

Partner With Us View Live Facility Demo

$0/month$0 setup30% only when you sell