A 60-second assessment
Goals, movement, stress, lifestyle, and nutrition habits — captured before the consult.
About us
We help trainers sell with data, not pressure
Personal Trainer City builds software for the people who change bodies and lives every day — coaches, gyms, and studios.
Built for the consult, not just the workout
Every personal training business works the same way: a prospect walks in, you consult, and you either close the sale or lose it to a competitor, indecision, or a price objection.
Most studios close well under 10% of consultations. The best coaches close 40% or more — and the difference isn’t sales pressure. It’s preparation. They walk in knowing the prospect’s goal, limitations, stress, nutrition, and exactly which program will serve them.
That’s the gap PTC Readiness Assessment was built to close. Our 60-second diagnostic assessment captures the insight you’d normally spend the whole consult uncovering — and hands it to you before the consultation even starts.
Personal Trainer City is operated by LionFire Group LLC, a Maryland limited liability company.
A scored blueprint
Your client gets instant insight; you get the data to guide the conversation.
A prepared sales brief
Red flags, talking points, and objection handling — so you consult, not pitch.
What we believe
These principles shape every feature we build.
Coaches first
Every feature has to do one of two things: save a coach time or close a sale. If it doesn’t, it doesn’t ship.
Evidence over guesswork
Recommendations are built from real answers about goals, movement, stress, lifestyle, and nutrition — not assumptions.
Honest by design
The assessment is a readiness screening, not medical advice. We say so, plainly, to clients and coaches alike.
One thing, done well
Readiness assessment and consult closing. No bloat, no feature sprawl — one tool that does its job brilliantly.
Talk to the team
Questions about the assessment, partnerships, or a custom rollout for your studio or gym? We’d love to hear from you.